Guidance for Northwestern Mutual Advisors Navigating Growth, Succession, and Transition
SRG helps NM advisors make confident decisions around valuation, succession, internal transitions, and long-term strategy.
When Do NM Advisors Reach Out to SRG?
SRG provides certified valuations that give you a clear, defensible picture of your firm’s value for planning, lending, or preparing for a future transaction.
SRG guides teams through valuation, entity formation, ownership design, compensation strategy, and legal documentation so your partnership is built on a foundation that holds.
SRG helps you scale through acquisitions, equity planning, and strategic advisory without limiting your future exit paths.
SRG restructures equity, compensation, and governance so you can integrate a new owner without disrupting what you’ve already built.
Our Core Services
A certified valuation measuring the economic engine of your firm using NACVA standards and industry-specific analysis. Essential when you need a defensible number for planning, equity events, or transactions.
- Estimated Timeline: 4-6 Weeks
- Starting At: $3,000
Lead: Ryan Grau, CVA
A business continuity plan coordinating financial, operational, and transition decisions into one document. Built for firms that need a clear, executable response if something happens to a key principal.
- Estimated Timeline: 6 Weeks
- Starting At: $3,500

Lead: Julia Sexton, CVA
A forward-looking financial model with scenario testing, margin sensitivity, and role-specific calibration. Useful when comp structures no longer reflect how the firm actually operates or where it is heading.
- Estimated Timeline: 2 Months
- Starting At: $7,500

Lead: Julia Sexton, CVA
Structural workforce documents defining authority, incentives, and protection for each role. Important when hiring, promoting, or restructuring, especially if existing agreements are outdated or informal.
- Estimated Timeline: 1.5 Months
- Starting At: $3,000

Lead: Julia Sexton, CVA
A governance and financial modeling engagement that defines how ownership is extended, valued, and governed over time. For firms ready to bring in equity partners with structural clarity and long-term foresight.
- Estimated Timeline: 3 Months
- Starting At: $9,000

Lead: Nicole Frey, CFP®
Infrastructure design for ownership, governance, and long-term evolution of your business entity. Relevant when forming a new entity, restructuring an existing one, or preparing your legal framework for growth.
- Estimated Timeline: 3 Months
- Starting At: $9,500

Lead: Nicole Frey, CFP®
A structured integration process aligning leadership, financial performance, and governance before consolidation. For firms combining operations and needing coordinated documentation, cash flow modeling, and entity formation.
- Estimated Timeline: 4 Months
- Starting At: $20,000

Lead: Nicole Frey, CFP®
An independent advisory review of deal structure and terms, built to hold beyond closing. For advisors or firm owners with a transaction in hand who need disciplined oversight before the paperwork becomes permanent.
- Estimated Timeline: 3 Months
- Starting At: $10,000

Lead: Parker Finot
A strategic process aligning ownership, leadership, and enterprise value with the next generation. For principals planning their transition who need a durable framework covering structure, cash flow, and execution.
- Estimated Timeline: 4 Months
- Starting At: $20,000

Lead: Parker Finot
Senior-level strategic advisory addressing firm-wide challenges that span multiple disciplines. For firms facing complex, high-stakes decisions where standard service categories do not fully capture the scope of the need.
- Estimated Timeline: 1 Month
- Starting At: $10,000
- Lead: Your primary point of contact may vary depending on the specific needs or pain points you identify.
Built For Speed When It Matters
Priority Access
Reserves special scheduling to maintain momentum and reduce downtime. Ideal for advisors working against a deadline or outside pressure.
Fast Track
Industry standards and best practices to simplify decision-making and accelerate execution. Credentialed expertise. End-to-end coordination.
Built For the NM Framework
Northwestern Mutual advisors have access to SRG's full suite of consulting services, from certified valuations and ensemble formation to equity structuring, succession design, and full sell-side representation.
Whether you are a solo practitioner exploring your first partnership, an established ensemble planning ownership transitions, or a senior advisor preparing to exit, SRG has a dedicated service and a dedicated team for where you are today.
What Drives Value Within NM
Valuing a practice within Northwestern Mutual is different than in the open market.
Revenue is not all treated equally—advisory revenue, brokerage (GDC), Non-NM VA/VL, and FYC (first-year commissions) each carry different levels of sustainability and transferability. Grid factors like GPC (Grid Placement Credit), Grid Payout Rate, and Top Producer Allowance all influence net economics and buyer demand. At SRG, we leverage tools like the NM Business Assessment Report (BAR) to analyze your data, provide clarity on what truly drives value, and position your practice in a way that aligns with internal buyers and home office expectations.
How We Help NM Advisors
- Utilize your Business Assessment Report (BAR) to evaluate key firm indicators
- Evaluate your firm based on GPC, grid payout rate, and client demographics
- Identify opportunities to improve value
- Help set realistic expectations so you can make informed decisions with confidence
Stronger Entity Structures Create Stronger Practices
Entity structure plays a critical role in how your practice operates, grows, and ultimately transitions. From sole practices to Ensembles and Strategic Groups, each structure comes with different implications for ownership, compensation, decision-making, and long-term flexibility. At SRG, we help you evaluate and align your entity structure with your goals—while ensuring it fits within NM’s framework and supports future succession and growth.
How We Help NM Advisors
- Evaluate Practice, Ensemble, and Strategic Group structures based on your goals
- Align entity decisions with compensation, grid, and ownership implications
- Provide clarity on control, economics, and long-term flexibility
- Ensure alignment with home office expectations and approval considerations
Your Succession & Continuity Options within NM
Navigating succession within Northwestern Mutual is not as simple as choosing a buyer—it requires aligning with specific structures like Ensembles, Strategic Groups, and Succession Affiliate paths, while meeting home office expectations around production, joint work, and client transition. At SRG, we help you evaluate your options within NM’s framework, structure a path that fits your goals, and ensure you’re aligned with what ADPMCs and the home office will ultimately approve—so you can move forward with confidence.
How We Help NM Advisors
- Evaluate Ensemble, Strategic Group, and internal succession paths based on your situation
- Provide clarity on what’s realistic vs. what’s possible within NM
- Align your plan with ADPMC and home office expectations early
- Structure decisions around your timeline, team, and client relationships
- Help you avoid common missteps that delay or derail transitions
Compensation Decisions Shape Behavior and Drive Outcomes
Compensation is one of the most powerful levers in your business, it shapes behavior, drives performance, and influences who stays and who leaves. The right structure creates alignment between your team and your goals, while the wrong one can limit growth or create friction. At SRG, we help you design compensation strategies that motivate the right outcomes, support your team, and strengthen the long-term value of your practice.
How We Help NM Advisors
- Design compensation aligned with NM policies
- Structure plans around team performance vs. individual production constraints
- Align compensation with growth, retention, and long-term value creation
- Provide clarity on what is compliant vs. what creates risk
- Help implement compensation strategies that support your business, not complicate it
Compensation Decisions Shape Behavior and Drive Outcomes
Compensation is one of the most powerful levers in your business, it shapes behavior, drives performance, and influences who stays and who leaves. The right structure creates alignment between your team and your goals, while the wrong one can limit growth or create friction. At SRG, we help you design compensation strategies that motivate the right outcomes, support your team, and strengthen the long-term value of your practice.
How We Help NM Advisors
- Design compensation aligned with NM policies
- Structure plans around team performance vs. individual production constraints
- Align compensation with growth, retention, and long-term value creation
- Provide clarity on what is compliant vs. what creates risk
- Help implement compensation strategies that support your business, not complicate it
Experience You Can Count On
Rather than relying on all-time figures, we believe in showing what we’re doing today, our current team, current engagements, and active solutions. We prioritize real-time experience over the last 12 months over historical totals.
*Data based on the last twelve months ended December 31, 2025.
Why Succession Resource Group
Built for How NM Actually Works
We work within NM’s framework every day, from grid economics and BAR reports to ensemble approvals and ADPMC coordination. Our recommendations are designed around what’s realistic inside NM, not what works in theory.
Aligned with Your Goals. No One Else's.
SRG is not compensated by Northwestern Mutual or any outside party. Our fee structure is tied to the scope of your engagement, not to transaction size or billable hours. Every recommendation is based on what’s best for your practice.
One Team. Start to Finish.
Your dedicated project lead stays with you through every phase. No rotating team members, no re-explaining your situation, no gaps between strategy and execution.
Your Dedicated Team
Every engagement at SRG draws on a team credentialed across valuation, legal, tax, financial planning, and exit advisory. Those disciplines work together from the start, so nothing falls through the gaps between them.
Integrated Expertise. All Under One Roof.
David Grau Jr., MBA
Founder/CEO
David founded SRG and has spent his career building the firm into the largest succession and M&A consulting company focused exclusively on financial services. He is a published author, a leading industry speaker, and has been cited in dozens of publications. For NM advisors facing complex or high-stakes situations, David provides enterprise-level strategic guidance and direct involvement.
Ryan Grau, CVA
Director of Valuations
Ryan leads SRG's valuation practice and is one of the industry's foremost authorities on the value of investment advisory, wealth management, and insurance-based businesses. He has completed thousands of valuations and has been admitted as an expert witness by FINRA and multiple state courts. For NM advisors, Ryan provides the certified, defensible valuations that drive confident decisions around equity events, lending, partner buy-ins, and future transactions.
Nicole Frey, CFP®
Director of Team Solutions
Nicole brings deep experience in contract preparation, entity formation, and financial services compliance. She manages the operational backbone of SRG's ensemble and entity-related engagements. For NM advisors, Nicole is the person coordinating your ensemble formation, structuring your entity, and making sure the legal and operational details hold up from day one.
Julia Sexton, CVA
Director of Strategic Organizational Planning
Julia oversees SRG's compensation, employment, and equity programs. She designs individually crafted compensation plans, builds equity-sharing structures that support long-term retention, and helps advisors protect enterprise value through thoughtful organizational design. For NM advisors, Julia is the lead on employment agreements, phantom equity plans, and compensation frameworks that align teams and keep firms growing.
Parker Finot
Director of Transaction Advisory Services
Parker has close to a decade of financial services and corporate finance experience, including time as a financial advisor and roles at LPL Financial. He leads SRG's acquisition support, sell-side representation, and succession plan execution. For NM advisors, Parker manages the full transaction process, from initial strategy and financial modeling through negotiation and close.
Our Process
Your Advisor Practice Management Consultant at Northwestern Mutual Home Office can help identify which SRG services align with your current goals and make a direct introduction.
Our business development team learns about your needs, timeline, and situation to determine the right path forward. Schedule a call or reach out directly.
If you have questions, contact your Advisor Practice Management Consultant (ADPMC) at Northwestern Mutual Home Office and if you are needing additional information we can schedule a call to address any questions.

Nicole Sinclair, Business Development Manager
nicole.sinclair@successionresourcegroup.com | (503) 427-9910

Craig Chanti, Sr. Business Development Representative
craig.chanti@successionresourcegroup.com | (503) 427-9910

Sabrina Powell, Business Development Representative
sabrina.powell@successionresourcegroup.com | (503) 427-9910
SRG presents a clear, personalized proposal aligned with your goals, including scope, timeline, and flat-fee pricing. No surprises, no open-ended billing.
Once the proposal is approved, your dedicated project lead takes over and begins executing the strategy through a structured, documented process.
Your project lead introduces the full team, confirms milestones, and sets the cadence for calls and deliverables. From here, execution is underway.
NM Ensemble Resources
Brochure
Forming an Ensemble?
Building an ensemble is one of the most consequential decisions an NM advisor can make, and the structure behind it matters as much as the decision itself. SRG’s Ensemble Process guides Northwestern Mutual teams through four phases — valuation, strategy development, documentation, and implementation — resulting in a defensible equity structure, sustainable compensation model, and legal agreements designed to protect every partner and support long-term growth.
Webinar
Ensemble Formation Masterclass
SRG’s Ryan Grau (Valuations Director) and Nicole Frey (Director, Team Solutions) walk advisors through forming an ensemble or consolidating practices the right way—why to form one, how to divide ownership fairly, and how to design compensation that keeps everyone whole.
FAQ
Common Questions NM Advisors Ask
Yes, Succession Resource Group is an approved Northwestern Mutual Preferred Provider. This reflects a rigorous vetting process in which both home office personnel and advisors evaluated our processes, strategies, deliverables, and overall framework—ensuring that our approach aligns with NM standards and is built to effectively support advisors within the NM environment.
As a preferred provider, all of our agreements and contracts have been peer-reviewed and approved by NM legal, helping facilitate smoother approvals and more efficient processing. In addition, we maintain an ongoing relationship with Northwestern Mutual, receiving regular updates on policy changes, resources, and platform enhancements—allowing us to continuously align our guidance and better serve NM advisors with current, relevant insight.
No, Succession Resource Group is not compensated by Northwestern Mutual to deliver services to NM advisors. We work directly for our clients, which allows us to remain fully independent and focused on providing objective guidance aligned with your goals.
While some firms in the industry may receive retainers or other forms of compensation, our model is intentionally structured to avoid conflicts of interest. This ensures that our recommendations are based solely on what is best for you and your practice—not influenced by external incentives.
As part of our relationship with Northwestern Mutual, SRG does offer NM advisors a 10% discount on some services. In exchange, advisors authorize us to share relevant project information with the home office, which helps facilitate smoother reviews and more efficient timelines. This approach supports a strong working relationship with NM while preserving our independence and objectivity.
Not all solutions are built the same. Many providers take a more standardized or document-driven approach, while others focus narrowly on legal structure without fully addressing the broader business, regulatory, and strategic considerations.
At SRG, our approach is intentionally different. We combine deep experience in the financial advisory space with a comprehensive, strategy-first process—ensuring that every recommendation is aligned with your goals, your team, and Northwestern Mutual’s framework. Rather than delivering templated solutions, we evaluate your full situation to provide thoughtful, tailored guidance that addresses both the immediate transaction and the long-term success of your practice.
While attorneys play an important role in documenting agreements, they are often not focused on the nuances of advisory businesses, compensation structures, or NM-specific considerations. Similarly, more standardized providers may prioritize efficiency over customization. Our role is to bridge that gap—bringing together strategy, structure, and execution so you can move forward with clarity and confidence.
Different firms take different approaches. Some focus on speed or lower-cost outputs, which can be appropriate in certain situations. At SRG, our focus is on providing comprehensive, accurate, and well-structured strategies—so you can make informed decisions with full clarity.
Our process is intentionally designed to go deeper: evaluating all available options, identifying potential risks, and ensuring alignment with Northwestern Mutual’s framework. This helps avoid common issues such as rework, missed opportunities, or delays later in the process.
While this approach may require more upfront investment of time and resources, it is built to deliver higher-quality outcomes, greater flexibility, and long-term confidence in your decisions.