In this webinar, Succession Resource Group’s Nicole Frey, CFP®, and Julia Sexton, CVA, break down how advisory firms can use equity more strategically to retain talent, develop future leaders, and plan for succession. The session covers the key differences between phantom and true equity, how to reward performance without creating ownership friction, and the valuation and tax considerations that come with grants, purchases, and swaps. Whether you’re evaluating equity for a key employee or rethinking your firm’s ownership structure altogether, this conversation will help you make more intentional decisions that support the long-term health of your practice.