Mergers and Acquisitions 101: M&A for Financial Advisors
Originally Published on November 18, 2020 What Exactly Is M&A? The term “mergers and acquisitions” (M&A) broadly refers to the process of one company combining with another; however, the method and legality of how these terms are processed are slightly different. Mergers occur when two organizations join together, and both parties remain active and involved on an ongoing basis. This can be done by subsequently forming a new legal entity under a single corporate name, or more simply by an existing advisor joining forces with a peer and contributing his or her book of business in exchange for a proportional share of value in the receiving party’s business. In many cases, mergers occur between two entities of approximately the same size. This allows the two organizations to combine forces and market share instead of directly competing against each other. For instance, in 2015 H.J. Heinz Company and Kraft Foods merged together to establish themselves as one of the largest food and drink companies in the world. After merging, their new business entity was named The Kraft Heinz Company. While this is obviously a much larger transaction, it is indicative of why many advisors consider merging. Acquisitions, on the other hand, are when one company purchases another entity outright and establishes itself as the new owner. This can come in the form of buying another advisor’s book of business (an asset purchase) or alternatively, buying the exiting advisor’s equity in their business. Legally, the target advisor that was acquired no longer exists, but its brand (name, website, logo, phone number, etc.) may still remain post-sale to ensure the retention of clients. An example of this is when Morgan Stanley MS acquired E*TRADE Financial in 2020 in an all-stock deal worth $13 billion. This effectively solidified Morgan Stanley amongst the leaders in the wealth management industry and gave them more technology assets, customers, and recurring revenue streams. There are a multitude of transaction structures for mergers and acquisitions. A merger may provide each advisor with partial ownership and control of the newly merged organization. Compare that with an acquisition, which results in the selling advisor being retained for a period, but usually as an employee or contractor of the acquiring firm. The lines between merger and acquisition terminology are often blurred in public-facing communications because the goal is to ensure there is a seamless transition from the client’s perspective. Who Deals With Mergers and Acquisitions? The responsibility of who manages the merger and acquisition process may vary depending on the size of the companies involved and their experience with such activities. But, it is a good idea to ensure you have a neutral intermediary, or buy and sell-side representation to usher the deal towards close and ensure all the moving pieces are being managed and discussed. It is also common to have the assistance of external counsel, such as lawyers and accountants, to conduct a final review of the transaction and documents. It is important to ensure that as the owner buying, selling, or merging, that you actively manage your external professional counsel and set clear expectations. This is critical to ensure you don’t spend weeks working with an intermediary and craft a well thought out strategy, only to have your counsel review and begin renegotiating on your behalf, resulting in you losing a deal. Attorneys and CPAs are tremendous resources, but it is most effective to ensure you have a knowledgeable industry expert who works with mergers and acquisitions daily to help the parties make fully informed decisions and avoid reinventing the wheel. Why Do Advisors Merge and Buy/Sell? The reasons for companies pursuing mergers or acquisitions will vary, but most are motivated by improving long-term prospects and potential for their business. Factors to consider when pursuing a merger or acquisition may include the ability to create a competitive advantage, diversify the customer base, expand service offerings, reduce operating costs, expand to new geographies, increase capabilities and assets, and more. In many cases, the reason to move forward with a deal would be a combination of several factors. Here are some of the most common motivations for moving forward with a merger or acquisition: Growth: Mergers and acquisitions can be a shortcut of sorts, allowing a business to expand its operations effectively overnight. Whether looking to merge or acquire strategically (expanding new service offerings for example through a merger or purchase) or economically (merging or acquiring a firm that will add more of the same type of revenue), mergers and acquisitions can quickly increase market share. Eliminate Competition: By merging with or acquiring a target company that is a competitor in an industry, a business can effectively increase their market share and potential customer base. Synergies: Mergers or acquisitions of a complementary business allows companies to combine their strengths, business activities, and differentiators to bolster their offerings and potentially lower costs. How Long Does an Acquisition Take? The acquisition process is detailed and complex; it requires many steps along the way. While each deal is different, acquisitions can often take anywhere from a few weeks (in a best-case scenario) to several months to complete. Much of the timing relies on how well both parties are aligned and how efficiently they are able to work together to move the process along. There are several factors that can impact the timeline of any given acquisition: Decisiveness: The decision-making process can take time. Each owner involved in the transaction wants to have full confidence that this is the best move to make, that the deal is fairly priced, and that there are no better options available. If there is hesitation on either side of the deal, more time and research will likely be needed to help it progress. Complexity: The transaction timeline can be impacted depending on if the target company is generally similar or different to the acquiring company, and also the level of complexity in the business structure of the company being acquired. Management: Willingness for management teams to cooperate can
Sell Smart, Not Late: Maximizing Advisor Valuation and Exit Plans
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Financial advisor pay is ‘one of the most powerful strategic levers’ for RIAs
By: Tobias SalingerPublishing Date: March 17, 2026 Registered investment advisory firms or other advisory practices must create career paths and pay plans that evolve quickly enough to keep up with industry competition, advisor career advancement, geographic factors and the company’s long-term goals, according to a webinar last month on compensation trends led by Julia Sexton, the director of strategic organizational planning at consulting firm Succession Resource Group, and Ryan Grau, the company’s director of valuations. They presented the first of what will become an annual compensation study based on data from the RIAs that use the firm’s services. And the central takeaway revolved around the divergent impact among firms that have taken proactive steps, and those that haven’t. “Today isn’t just about benchmarking numbers,” Sexton said. “It’s about aligning compensation with role, clarity, behaviors, growth objectives and long-term enterprise value, because when compensation is designed intentionally, it becomes one of the most powerful strategic levers that you have in your firm and is so critical to so many transaction and business growth initiatives, succession planning, viability and just the overall cultural and financial health of your business.” On the other hand, Grau jumped in to add, failing to build an effective compensation strategy is “one of the quickest ways to derail value.” What do you make? Of course, any pay strategy begins with the basic amount that advisors will collect, and just as with any other profession, they will want to know how their pay compares to peers. Sexton and Grau’s presentation broke down advisor career paths into three general categories: Support advisors (less than five years in the field): Responsibilities include planning and investment tasks and starting to identify possible new clients, and compensation includes base salary, bonus and profit sharing. Service advisors (five to 10 years, CFP mark): Responsibilities include oversight of planning and analysis, delegating tasks to junior members and much more identification of new potential business, and compensation includes a base salary (a fixed amount plus some pay tied to assets under management), a bonus, profit-sharing and so-called phantom equity (deferred compensation carrying some of the same benefits as actual company stock). Lead advisors (10+ years, several certifications): Responsibilities include acting as the primary manager of client accounts, business development and the team’s staffing; compensation includes base salary with AUM-tied pay, a bonus and an equity grant or purchase opportunity. In terms of the dollar value of the compensation for those types of advisors, it varies significantly. Support advisors make total salary and bonus pay of between $50,000 and $85,000 per year with a median of $65,000; service advisors make total salary and bonus pay of between $66,964 and $120,000 per year with a median of $90,000; and lead advisors make total salary and bonus pay of between $108,000 and $235,750 per year with a median of $159,902. Disclaimer This article was first published by Tobias Salinger. The original article can be found here. All rights to the original content are held by financial-planning.com.
Sell Smart, Not Late: Maximizing Advisor Valuation and Exit Plans
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2026 Advisor M&A Highlights Infographic
Webinar Recordings Download the Infographic Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.First Name *Last Name *Phone Work Email * Would you like to join SRG's newsletter to receive industry updates and other webinar opportunities? Yes No Download 2026 Advisor M&A Market Insights: What Actually Happened in Advisor M&A Powered by SRG’s 10th annual review of completed M&A transactions, this report distills what actually happened in the advisor M&A market into clear, decision-ready insights for RIAs and financial advisors. Built on one of the industry’s most comprehensive datasets of verified, closed transactions, the report highlights where valuations are trending, what buyers are prioritizing, and how deal structures are evolving. It also breaks down the valuation metrics advisors care about most, including revenue multiples versus EBITDA multiples, and explains when each applies based on business model, size, profitability, and growth profile. Beyond valuation benchmarks, the report explores the deal terms that ultimately determine what sellers take home, including cash at close, seller financing, contingencies, and other structural components that influence real outcomes. Whether you are preparing to build value, buy, sell, or accelerate growth, these insights provide practical benchmarks to help you position your business for stronger results in today’s market. Sponsored by Data Contributors Share: Related Content Sign Up to Our Newsletter Copyright This resource provided by Succession Resource Group, Inc. (“Provider”) is intended solely for informational purposes and general guidance on a variety of situations and may not be suitable for all advisors. This resource is provided “AS IS” and “AS AVAILABLE,” without warranty of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness, or reliability, and should not be relied upon as legal, tax, financial, investment, or other professional advice. Provider makes no representation that the information is current, complete, or applicable to any particular situation. This resource cannot and does not account for the unique circumstances of each specific situation and must be reviewed by your own independent attorney, CPA, and other relevant professional advisors prior to beginning any due diligence process or taking any action in reliance on this resource. You expressly acknowledge and agree that no attorney-client relationship, fiduciary relationship, advisory relationship, or any other professional relationship of any kind is created, intended, or implied through the provision, access to, or use of this resource, and that Provider owes no duty of care or professional obligation to User. Succession Resource Group, Inc. and its affiliates, officers, directors, employees, agents, contractors, licensors, and representatives (collectively, “Provider Parties”) make no claims, promises, representations, or guarantees whatsoever, whether express or implied, regarding the accuracy, completeness, timeliness, reliability, suitability, adequacy, currentness, or fitness for any particular purpose of the information contained herein, and expressly disclaim all such warranties and representations to the maximum extent permitted by applicable law. Provider Parties specifically disclaim any warranty that the resource will meet User’s requirements, be uninterrupted, timely, secure, or error-free. Nothing in this resource should be construed as a recommendation. By accessing, downloading, or utilizing these materials in any manner, you: (i) assume full responsibility for any loss, damage, liability, cost, or expense (including reasonable attorneys’ fees, paralegal fees, expert witness fees, court costs, and all other costs and expenses of litigation or dispute resolution) resulting from or in any way connected to the access to, use of, reliance upon, or inability to use, this resource; and (ii) release, waive, defend, indemnify and hold harmless Succession Resource Group, Inc., its affiliates, officers, directors, employees, authors, contributors, agents, licensees, successors, and assigns from any and all known or unknown claims, demands, damages, losses, liabilities, costs, or causes of action that may arise, at any time, out of or relating to your use of or reliance upon this resource.
Grow Your Firm Without Limiting Your Future Exit Options
Watch the Replay Are Your Growth Decisions Expanding or Limiting Your Future Exit Options? Many advisors focus on growth without realizing the structural decisions they make today can shape their future exit options. In this on-demand webinar, Succession Resource Group explores how growth-stage RIAs and independent advisory firms can increase enterprise value while preserving strategic flexibility. Learn how firms position themselves to remain scalable, transferable, and attractive in today’s M&A market, while keeping the door open for internal succession, a future sale or merger, capital investment, or long-term independence by choice rather than default. Download the Presentation Deck Here Download Speakers Host David Grau Jr. MBA CEO/President Paper-plane Linkedin-in Host Kristen Grau, CPA, CVA, CEPA Executive Vice President Paper-plane Linkedin-in Host Parker Finot Director of Transaction Advisory Services Paper-plane Linkedin-in
The SEC’s Marketing Rule Sweep: Endorsements in Advisor M&A (Ep. 30)
Endorsements and the SEC Marketing Rule in Advisor M&A Regulatory scrutiny is evolving, and RIAs involved in acquisitions or succession transitions are starting to see a new area of exam focus: how the SEC’s Marketing Rule endorsement provision may apply to certain client transition communications. In this episode of The Fine Print, Todd Fulks, JD is joined by Christine Ayako Schleppegrell, Partner at Morgan Lewis and former SEC attorney, for a timely discussion on what firms are seeing in exams and deficiency letters, and why this issue is emerging now. You will hear how a rule many advisors associate with testimonials and advertising is beginning to surface in the M&A transition context, and what firms can do to stay prepared. Featured in This Episode Todd Fulks, JD Christine Ayako Schleppegrell (Partner, Morgan Lewis; Former SEC Attorney) Guest
Why Relying on Your Broker-Dealer to Sell Your Practice Is a Costly Mistake
Why your broker-dealer is not a neutral partner in your exit, and why home office referrals often fail. Many advisors believe that when it’s time to transition their practice, their broker-dealer’s home office team will actively help them sell their business. After years of interacting with relationship managers, home office consultants, practice management specialists, and OSJ leadership, it’s natural to assume that: They know your business. They know your goals. They care about your success. They’ll help you find the right buyer when you’re ready. Seller Advocacy. Your Sell-Side Partner. Sell Your Book of Business or Financial Advisory Practice with SRG See Service Home office representatives often feel like an extension of your practice. They attend your conferences. They support your growth initiatives. They review your business metrics. Some even position themselves as strategic consultants or sounding boards. When they offer to “connect you with a few people,” it can feel like genuine advocacy. This leads advisors to believe: “My home office wants to help me transition successfully, and they will connect me with the right successor when the time comes.” But this belief is built on a misunderstanding of what the home office is designed to do. Their job is not to manage your exit. Their job is not to evaluate buyer fit. Their job is not to find you the best deal. And most importantly: Their job is not to represent your interests. Their job is to retain assets, not to help you leave. This creates a dangerous misconception for sellers, because trusting your home office to guide your exit often leads to the exact opposite outcome you want: poor successor fit mismatched introductions delays and false starts underinformed buyers reduced valuation wasted time stalled transitions and structural misalignment In other words: good intentions, bad incentives. The Reality: Home Office Teams are Not Your M&A Parter While home office professionals may genuinely like you and want to be helpful, their fiduciary duty is to their employer. Not to your sale, not to your clients, not to your employees, and not to your retirement plan. Below are the key reasons why relying on your broker-dealer to help with your exit strategy is almost always the wrong move. 1. Home Office Professionals Are Incentivized to Retain Assets This is the most important point. Broker-dealers make money from assets, production, product placement, and technology usage. When you exit your business, the firm risks losing those assets, that revenue, and all associated advisor economics. So while the home office may want to “support” you, their version of support is very specific: Keep the assets where they are. This is not the same as: finding you the best buyer maximizing your valuation protecting your timeline aligning culture and client philosophy ensuring your staff is supported giving you a clean or flexible exit Their job is to protect the firm, not enhance your exit strategy. 2. Home Office Referrals Are Strategically Motivated, Not Seller-Centric When a home office representative says: “I know some advisors I can introduce you to,” What they usually mean is: “I know some advisors we want to keep or recruit.” Home office referrals are based on: which advisors they want to retain which advisors are loyal to the BD which practices are growing which advisors they want to “strengthen” which advisors they’re recruiting which offices they want to protect from leaving who they believe will keep the most AUM on-platform These referrals are not based on cultural alignment, client compatibility, operational fit, deal structure preferences, buyer financial readiness, successor experience, or long-term service philosophy. The home office’s job is to recommend buyers who will stay— not buyers who are the right match. This is a conflict of interest hidden behind friendly support. 3. Home Office Introductions Lack Process, Screening, or Qualification The typical home office introduction is typically blind. No valuation review. No practice analysis. No buyer readiness assessment. No disclosure of buyer’s capabilities. No examination of client demographics. No buyer/seller compatibility analysis. No assessment of culture or service model. No review of deal structure preferences. No financial vetting. This creates serious problems from awkward mismatches to wasted time to repeated dead ends. Succession Resource Group has supported sellers who received zero meaningful referrals from the home office for months. Others received only one referral, and it was not even close to a fit. Some received referrals that were actually recruiting targets, not actual buyers. This is not a process, it’s a hope. Are You Ready to Exit? Download SRG’s Seller Readiness eBook 4. Home Office Support Delays Your Timeline Because home office referrals are sporadic, informal, and unstructured, sellers experience: long gaps between introductions buyers who show up unprepared deals that start but never progress repeated back-channel conversations long delays with no traction stalled negotiations transitions that fall apart after months of waiting What feels like “support” often becomes paralysis, not progress. Most advisors lose months, sometimes years, waiting for the home office introduction that will “change everything.” It rarely does. 5. Home Office is a Solid Resource. Just Not One for Finding Your Buyer Home office employees can be extremely useful for: Data gathering Pulling client segment reports Practice diagnostics Compliance guidance Technology updates Preparing transition paperwork Historical production review Team structure analysis But they shouldn’t (and often cannot) conduct a successor search, evaluate buyer financial readiness, maximize your asking price, provide neutral guidance, prepare your business for sale, protect your confidentiality, manage buyer negotiations, structure a deal, or manage your legal risk. They are support partners—not M&A specialists. And they represent the broker dealer— not the seller. 6. Advisor Loyalty to Home Office Creates Delays, Lost Value, and Damages One of the most harmful, yet least discussed, drivers of this myth is advisor loyalty. After years or even decades with a broker-dealer, many advisors feel a moral responsibility to “give the home office the first shot” before involving a professional succession partner like SRG. It sounds reasonable. “They’ve always supported me. I’ll let them try first, and if that doesn’t work, I’ll bring in a consultant later.” But this instinct, while emotionally understandable, is structurally dangerous. Here’s why: 1. By the time you realize it’s a bad plan, you’re already in too deep. Home office introductions feel promising at first. A warm conversation here. A possible peer match there. Maybe a potential buyer raises their hand. But because there is no process, no structure, and no vetting, the advisor has already invested months, sometimes a year, has shared superficial practice information, has engaged in
2026 State of Compensation: Pay, Equity & Incentives for RIAs and Advisory Teams
Watch the Replay Is Your Compensation Plan Helping You Grow or Holding You Back? Not sure what to pay your advisors and team in 2026, or whether your current compensation plan is actually competitive? In this on-demand webinar, SRG breaks down real-world compensation benchmarks for RIAs and advisory firms, including salary ranges, bonus structures, phantom equity, and staffing trends across advisor, operations, and executive roles. Using data pulled from valuation and compensation analyses, you’ll see what firms are actually paying and how to align incentives with the behaviors you want, so you can attract and retain talent without letting compensation outgrow the role. Download the Presentation Deck Here Download Speakers Host Julia Sexton, CVA Director of Strategic Organizational Planning Paper-plane Linkedin-in Host Ryan Grau, CVA, CBA Director of Valuations Paper-plane Linkedin-in
Phantom Equity Plan Options: Liquidation Rights (LR) vs. Appreciation Rights (AR)
Introduction Phantom equity plans allow firms to reward and retain key team members by providing an economic interest in the business without transferring actual ownership. Two of the most common phantom equity structures are Liquidation Rights and Appreciation Rights. While both align incentives with firm value, they differ meaningfully in how value is measured, communicated, and paid. Liquidation Rights (LR) A Liquidation Right provides the participant with a contractual right to receive the full fair market value of a defined number of company shares upon a qualifying event (e.g., sale, retirement, termination without cause), subject to plan terms. In effect, it mirrors ownership economics tied to the company’s overall value at the time of the triggering event, rather than only rewarding value created after the award is granted. Because it is typically event-driven, it is commonly used to support long-term retention and alignment by linking meaningful upside to major transition or liquidity milestones. How Value is Determined Each LR is denominated in shares or units Upon vesting, payout equals: Key features Tracks total enterprise value, not just growth Uses a fixed share/unit count to determine per-share value Includes built-in anti-dilution and adjustment mechanics Paid in cash and treated as compensation (or equity shares, if permitted) Best suited for Long-term reward and retention of senior leaders Succession and retirement-oriented incentives Firms seeking simplicity and alignment with entity-level valuation Appreciation Rights (AR) An Appreciation Right provides the participant with the increase in value of a defined number of units or shares between the grant date and the exercise date. It is designed to reward future growth above a baseline value established at grant, meaning the participant benefits only if the company’s value increases over time. This structure is often used to align incentives with performance and expansion, since payouts are directly tied to appreciation rather than total enterprise value. How Value is Determined Grant date value is established upfront Upon vesting, payout equals: Key features Rewards growth above a baseline value No payout if the company value does not increase Uses a fixed share/unit count to determine per-share value Can be more complex to track over time Paid in cash and treated as compensation (or equity shares, if permitted) Best suited for Performance-driven incentives Growth-stage firms Shorter- to mid-term incentive horizons Side-by-Side Comparison Key Takeaway Both Liquidation Rights and Appreciation Rights are powerful phantom equity tools—but they serve different strategic purposes. Liquidation Rights emphasize stability, clarity, and long-term alignment with enterprise value, while Appreciation Rights emphasize performance and upside growth. The right choice depends on your goals, timeline, and the role you want equity to play in motivating your team.