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Sign up for our free membership to complete a buyer profile and express interest in any listings you want to bid on. If you are a good fit, we will contact you to begin the deal process.

It is that simple.

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About SRG

Succession Resource Group is a boutique succession consulting firm based in the Pacific Northwest, serving clients across the country. SRG was founded by David Grau Jr., MBA in 2012 after nearly a decade of helping advisors with valuation and succession planning. SRG's team of experts leverage their industry expertise, combined with best-in-class resources, to help advisors, agents, and accountants manage the equity in their businesses...

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SellerAdvocacy_Header-4
Seller Advocacy

Sell Your Book of Business/ 
Financial Advisory Practice
with SRG

Seller Representation From M&A Experts

Seller advocacy facilitates the sale of your financial advisory firm through the use of independent and unbiased professional support. As an independent financial advisor, accountant, agent, or broker-dealer, you should be able to get maximum value for your book of business and ensure your clients continue to receive the same level of service they have come to expect.

Seller Advocacy

Sell for the Best Price
with the Best Terms

The sale of your financial advisory business should only happen once, making it one of the most important decisions of your professional career. Our commitment is to find each of our clients the best successor, price, and terms.

Decades of Expertise
Advocating for Sellers

Our team has decades of experience helping financial advisors put together successful deal structures, and is one of the only succession consulting firms providing comprehensive resources & confidential seller advocacy.

SCHEDULE CALL

Financial Advisory Sell-Side Representation

Advocacy Service at a Glance

This is both an emotional and financial decision, with the successor you chose being vitally important in your decision making process. As your advocate, we will guide you through the process, ensure you have sound recommendations to make every decision with full information, and know you have someone on your side.

  • What's included?

    You will receive:

    • SRG Advocacy System using the 9-Step Process
    • Unlimited one-on-one consulting through Zoom, telephone call(s), and emails
    • Informal valuation and seller prospectus development
    • Market development and buyer screening with hundreds of buyers
    • Cash flow modeling and deal negotiation
    • Customized form contracts
    • Closing guidance
    • Industry-specific resources

  • How long is the process?

    The Seller Advocacy Program typically takes 3-9 months from start to finish, depending on the seller’s schedule and time table. 

  • How to get started?

    Contact us in your preferred method to get started!

    (503) 427-9910 

    Schedule a Call

 

exit-services-background_color-50
The entire experience was made much less stressful with SRG's competent assistance. I can't think of anything that wasn't handled in a timely, professional manner.
— Holly N.
SRG was incredibly helpful throughout the entire process. From the initial practice evaluation, screening of potential buyers, comparing and ranking of offers, and the completion of purchase agreements and documents, we could not have asked for a more thorough execution (...). Their guidance and diligence was invaluable in getting this deal done.
— Rex B.
SRG promised the moon and gave me the stars. Truly outstanding; exceeded my expectations. They are great communicators. They followed through on every step and kept the momentum going.
— Jennifer K.
exit-services-background_color-50

Pricing for Expert Sell-Side Representation

Free-Trial Elite
New
0
 6
 per/mo
$0
 7
 6% of Total Value Paid by Buyer
Features
Single Point of Contact
You will be assigned your team based on several factors, such as package, availability, and complexity of your project.
Consultation Call(s)
Consultation calls help us clarify inputs, address questions, and provide recommendations to ensure that your deliverable meets your needs in real-time.
Unlimited
Email Support
Sometimes you just have a quick question! We are happy to address any questions, changes, or thoughts via email.
Unlimited
Buyer Solicitation & Screening
Finding you the BEST successor is our primary goal - which is why we spend 5 out of our 9-step process dedicated to this goal. We work with you to understand your needs and then identify, find, and vet successors so you are introduced to several well-qualified candidates that meet your criteria.
Offer Letter Preparation
Once you have identified the BEST successors, our secondary goal is to provide you the BEST price and BEST terms. We do this by working with each of the successor candidates one-on-one providing them with tools, trends, and techniques to write a competitive offer.
Industry Specific Form Agreements
SRG will provide you a form contract tailored for your needs based on the information we gather from you.
Unlimited Revisions
Contract Revisions
We know it's hard to think of everything on the first try. Each package receives at least one contract revision to ensure the final product is exactly what you need.
Unlimited
Industry Resources
We want this experience to be a success. Therefore, we offer a variety of resources such as guides, checklists, decision trees, whitepapers, and ebooks to ensure have all the tools you need.
  GET STARTED

Seller Advocacy FAQs

Here are the most common questions Financial Advisors ask about selling their practice or book of business. Have a question not listed here? Reach out and let us know how we can help.

  • What is the Seller Advocacy Program?

    Our Seller Advocacy Program is designed to help RIAs, advisors, and agents sell their practice, using sell-side representation.

  • Who is the Seller Advocacy Program service for?

    Our Seller Advocacy Program is for business owners who are looking to exit the advisory business in the next year (sell today, transition over the next 1 year) or five years (sell today, be retained for an extended period).

  • Who should engage for the Seller Advocacy Program service?

    The exiting advisor should engage in the Seller Advocacy Program.

  • Should my staff be included in these conversations?

    We discourage you from including staff members on these calls. However, we have a couple resources to assist with conversations with your staff and incorporating them in the process at the right times and with the right people.

  • What do I need to provide?

    We request you complete a questionnaire. The bulk of the questionnaire is used to prepare the seller prospectus.

    Preview Past Prospectus

  • How much is the fee and who pays for the fee?

    Our Seller Advocacy Program is complimentary for our advocated sellers. The buyer pays the fee to SRG which is 6% of total value (e.g. purchase price + retained liabilities + post-consulting agreements).

  • I already have a buyer, I don’t need advocacy.

    This is a myth. Advocacy ensures that the buyer(s) you have is the most qualified, most experienced, and most financially competitive buyer. Through SRG’s Advocacy System, SRG encourages any and all buyers to work with us through this process to ensure that you understand your options and do not leave any boxes unchecked or money left on the table.

  • What is the average multiple?

    In 2020, the average recurring revenue multiple for advisory practices is 2.77x. For advocated sellers, the recurring revenue multiple is 3.52x.

    Watch 2020 M&A Webinar

  • What is the average down payment?

    In 2020, the average down payment for advisory practices was 86%. For advocated sellers, the average down payment was 98%.

    Watch 2020 M&A Webinar

  • What is the tax treatment?

    For most advisory transactions, nearly 94% of the purchase price is allocated to personal goodwill, resulting in long-term capital gains tax treatment. 

    Watch 2020 M&A Webinar

  • I am not ready to retire for 5 more years. I cannot sell my practice yet.

    This is a myth. Advocated sellers tend to be able to dictate terms – which allows sellers to sell today and stay on for an extended period of time as an advisor, consultant, business development rainmaker, etc.

  • When is the best time to sell my practice?

    No one has a crystal ball and multiples continue to increase, but if you are contemplating this question, the answer is NOW. When you ultimately decide to sell, you want to ensure that revenue has been increasing steadily year-over-year (e.g. 7-15% increases annually) and the age of your client base remains low – these items will help ensure that when you go to market, your company is well sought after. 

  • What are the marketing efforts completed?

    SRG has extensive marketing efforts which includes:

    • Over 360 partner firms (broker-dealers, custodians, TAMPs, compliance companies, lenders, industry-specific accountants and attorneys)
    • Over 1,500 Qualified Buyers
    • Direct Marketing Efforts through Social Media Platforms
    • Your Buyers
    • Other narrow marketing searches, such as NAPFA members, SRI Advisors, or Ron Blue Trust affiliates.

  • How are you different from competitors?

    We are the best at what we do in the financial services industry. Below are a couple of reasons why:
    1. SRG is a sell-side representative advocating for you, at no cost to you.
    2. SRG is a neutral third-party.
    3. SRG has decades of exclusive experience within the financial services industry.
    4. SRG has a Advocacy System using the 9-Step Process.
    5. SRG’s advocacy program is not a passive program or listing site.
    6. SRG ensures your information is confidential 100% of the time.
    7. SRG has a well-qualified and credentialed team of W-2 employees so you always have a centralized team – not affiliates or 1099 contractors.
    8. SRG has several external professionals on retainer to ensure contracts and resources are maintained and issues can be addressed, when needed.
    9. SRG is not directly or indirectly paid by, affiliated with, or receive bonuses from broker-dealers, custodians, TAMPS, etc. for the retention of Assets Under Management (AUM), Assets Under Advisement (AUA) nor do we have any other conflicts of interest.

  • I have a key employee, can I keep them on if I sell?

    Yes, generally buyers are eager to retain well-qualified, experienced staff members during the transition and beyond.

  • My _______ (fill in the blank) can find me advisors, why do I need your service?

    There are approximately 51 buyers to every 1 seller.
    Watch 2020 M&A Webinar

    Finding advisors while time consuming is not difficult. However, finding, qualifying, and ensuring that these advisors are a good fit for you and your practice takes time, dedication, neutrality, and consistency from buyer to buyer. As an advocate for you, the seller, we ensure that we bring in all buyers – including from key stakeholders – and screen them to ensure we do not just set up introductions with buyers, but set you up for success through extensive screening and buyer materials. 

    Check out our Infographic: When Everyone Wants to Help you Sell

  • Who would I be working with?

    Kristen Grau

    Kristen Grau, CPA, CVA, Executive Vice President

    Learn more about Kristen

     

    Aliza Perry

    Aliza Perry, Project Administrator

    Learn more about Aliza

  • How is SRG different?

    SRG is the best at what we do.

    We focus solely within the financial services industry.

    We strive for excellence and, as a result, we are always learning, adapting, and revising our deliverables and resources to ensure that you receive a fair, accurate, and timely product as the industry changes.

    We are neutral. We are not affiliated with a broker-dealer or custodian.

    We pride ourselves on service - providing high-touch, high-quality solutions to every client every time.

  • How do I get started?

    Contact us!

    (503)427-9910

    SCHEDULE CALL

  • I am not ready to retire for 5 more years. I cannot sell my practice yet.

    This is a myth. Advocated sellers tend to be able to dictate terms – which allows sellers to sell today and stay on for an extended period of time as an advisor, consultant, business development rainmaker, etc.

  • When is the best time to sell my practice?

    No one has a crystal ball and multiples continue to increase, but if you are contemplating this question, the answer is NOW. When you ultimately decide to sell, you want to ensure that revenue has been increasing steadily year-over-year (e.g. 7-15% increases annually) and the age of your client base remains low – these items will help ensure that when you go to market, your company is well sought after. 

  • What are the marketing efforts completed?

    SRG has extensive marketing efforts which includes:

    • Over 360 partner firms (broker-dealers, custodians, TAMPs, compliance companies, lenders, industry-specific accountants and attorneys)
    • Over 1,500 Qualified Buyers
    • Direct Marketing Efforts through Social Media Platforms
    • Your Buyers
    • Other narrow marketing searches, such as NAPFA members, SRI Advisors, or Ron Blue Trust affiliates.

  • How are you different from competitors?

    We are the best at what we do in the financial services industry. Below are a couple of reasons why:
    1. SRG is a sell-side representative advocating for you, at no cost to you.
    2. SRG is a neutral third-party.
    3. SRG has decades of exclusive experience within the financial services industry.
    4. SRG has a Advocacy System using the 9-Step Process.
    5. SRG’s advocacy program is not a passive program or listing site.
    6. SRG ensures your information is confidential 100% of the time.
    7. SRG has a well-qualified and credentialed team of W-2 employees so you always have a centralized team – not affiliates or 1099 contractors.
    8. SRG has several external professionals on retainer to ensure contracts and resources are maintained and issues can be addressed, when needed.
    9. SRG is not directly or indirectly paid by, affiliated with, or receive bonuses from broker-dealers, custodians, TAMPS, etc. for the retention of Assets Under Management (AUM), Assets Under Advisement (AUA) nor do we have any other conflicts of interest.

  • I have a key employee, can I keep them on if I sell?

    Yes, generally buyers are eager to retain well-qualified, experienced staff members during the transition and beyond.

  • My _______ (fill in the blank) can find me advisors, why do I need your service?

    There are approximately 83 buyers to every 1 seller.
    Watch 2024 M&A Webinar

    Finding advisors while time consuming is not difficult. However, finding, qualifying, and ensuring that these advisors are a good fit for you and your practice takes time, dedication, neutrality, and consistency from buyer to buyer. As an advocate for you, the seller, we ensure that we bring in all buyers – including from key stakeholders – and screen them to ensure we do not just set up introductions with buyers, but set you up for success through extensive screening and buyer materials. 

    Check out our Infographic: When Everyone Wants to Help you Sell

  • Who would I be working with?

    headshot-kristen

    Kristen Grau, CPA, CVA, Executive Vice President

    Learn more about Kristen

     

    headshot-aliza

    Aliza Perry, Project Coordinator

    Learn more about Aliza

     

    Jordon_Segura

    Jordon Segura, Project Administrator

    Learn more about Jordon

  • How is SRG different?

    SRG is the best at what we do.

    We focus solely within the financial services industry.

    We strive for excellence and, as a result, we are always learning, adapting, and revising our deliverables and resources to ensure that you receive a fair, accurate, and timely product as the industry changes.

    We are neutral. We are not affiliated with a broker-dealer or custodian.

    We pride ourselves on service - providing high-touch, high-quality solutions to every client every time.

  • How do I get started?

    Contact us!

    (503)427-9910

    Schedule a Call

Schedule an Appointment

Thinking of selling your financial services business? 

Don't sell your legacy without support. Book a discovery call to learn how we can help your firm sell for more with less stress. 

SCHEDULE CALL
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