From Siloed to Synergized: How to Merge Advisory Practices the Right Way

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In this NM-focused session, SRG’s Ryan Grau (Valuations Director) and Nicole Frey (Director, Team Solutions) walk advisors through merging or consolidating practices the right way—why to merge, how to divide ownership fairly, and how to design compensation that keeps everyone whole. They compare common starting points (expense-sharing vs. fully separate practices), show how an equity-centric ensemble drives scale, continuity, and talent retention, and stress starting with a formal valuation. For Northwestern Mutual specifically, they explain assigning W-2 risk revenue to the entity, “trigger-event” risk if an agent departs, and SRG’s with-and-without valuation model to handle renewals. The replay covers pre-/post-merger cash-flow analysis, quick wins (grid bumps, cost reductions), entity choices (LLC vs S-Corp) including a two-tier LLC/S-Corp structure, governance and voting design, and ongoing entity maintenance.

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Related Resources

Entity Maintenace Program 
Stay Protected, Stay Compliant, Stay Confident. →

Six Events that Require a Valuation 
Is It Time for a Valuation?→

Due Diligence Checklist
Start With the Right Checklist → 

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