Selling Your Advisory Business: What Every Owner Needs to Know (Ep. 33)

What to Expect from M&A in 2026

When you decide to sell your advisory business, you will be approached from every direction; aggregators, PE firms, broker dealers, and peers all ready to make an offer. The question isn’t whether demand exists. It’s whether you have the right team to make sure you’re getting the most out of it.

In this episode of The Fine Print, David Grau Jr., MBA is joined by Kristen Grau CPA, CVA, CEPA, Parker Finot, and Ryan Grau CVA, CBA to break down what seller advocacy really means, where self-negotiated deals tend to fall short, and what advisors should look for when choosing an intermediary.

You will hear why great offers never show up in the first draft, what the “auction” label gets wrong about the listing process, how some intermediaries secretly work both sides of the deal, and why getting a valuation three years before you’re ready to sell can change everything.

  • The noise every seller has to cut through. Aggregators, PE firms, broker dealers, peer buyers, and DIY platforms are all competing for your attention. The real question isn’t which offer to take — it’s whether you have the right expertise on your side to evaluate them properly.

  • The risks of going it alone. Self-negotiated deals often skip NDAs, skip proper due diligence, and rely on one-page agreements that banks won’t underwrite. Sellers narrow their options to one or two familiar names and leave significant value on the table before negotiations even begin.

  • Fit vs. price: the conversation has shifted. The industry long put fit above everything else. That’s changing. Price, terms, and taxes are increasingly driving decisions — and advisors who sell to the first familiar face often sacrifice all three without realizing it.

  • Great offers never show up in the first draft. Eye-catching multiples often mask back-end payments tied to growth targets the seller has never come close to hitting. Knowing what to look for — and what questions to ask — is the difference between a good deal and a great one.

  • The “auction” label is a buyer’s talking point. What sellers call a listing process, buyers call an auction to make it sound unappealing. In reality it is a confidential, structured process that lets sellers compare qualified buyers, protect their identity, and make a decision based on actual fit rather than whoever showed up first.

  • Not all intermediaries are working for you. Some firms charge sellers a retainer while simultaneously collecting fees from buyers — limiting the pool presented and skewing the outcome. Ask who your intermediary is getting paid by and how many times they have transacted with the same buyers.

  • Get your valuation done three years out. Waiting until you are ready to sell leaves no runway to improve your numbers, clean up your financials, or understand your KPIs. A valuation three years prior gives you time to act on what it tells you.

  • Your business is your most valuable asset. Whether you plan to sell in two years or ten, giving the process the time and attention it deserves — with the right team in your corner — is one of the most consequential decisions you will make for yourself, your clients, and your family. 

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