Selling in the Next 3-5 Years? What You Need to Do Starting Now

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How Do You Prepare to Sell Your Advisory Firm in the Next 3-5 Years?

Start at least three to five years out. Buyers pay for clean financials, sustainable organic growth, a team that runs the business without you, and signed agreements, and each of those takes years to build. In this session, Succession Resource Group’s David Grau Jr., MBA, shows how to raise your value and choose the exit path that fits your goals.

David walks advisory firm owners through what actually drives value and how little time three to five years really is. You will see why the window is short (clean financials alone take three-plus years, and the transaction itself can eat a year), and how to read the two valuation lenses without blending them: books under roughly $200M AUM price on recurring revenue at about 3.27x, while larger businesses price on EBITDA in a 6 to 14x range that averages near 10x, and at a 30% margin both lenses land on the same number.

He maps the four variables that set your real options (practice size, timeline, buyer universe, and long-term priorities), the buyer types from peers to internal successors to PE-backed aggregators to direct private equity, and why the highest headline number (a PE deal paid 40% cash, 30% earnout tied to 10-20% growth, and 30% acquirer equity) is rarely the best deal. He closes on the value drivers and red flags buyers won’t name out loud, the internal and external exit paths, and the five things today’s sellers wish they had started earlier. Advisors planning to exit in the next three to ten years, weighing an unsolicited offer, or wanting to raise their firm’s value before they sell will find this a practical, data-backed roadmap.

Host

Picture of David Grau Jr., MBA, Founder & CEO
David Grau Jr., MBA, Founder & CEO

David Grau Jr. is the founder and CEO of Succession Resource Group, a succession and M&A consulting firm for financial advisors. A published author, U.S. Navy veteran, and one of the industry's most recognized voices on advisor M&A and next-generation building strategies, David has delivered more than 200 presentations at leading financial services firms nationwide.

Frequently Asked Questions

How long does it take to prepare to sell an advisory practice?

At least three to five years. Clean financial history alone takes three-plus years to build, and the sale and transition can take another year or more.

What is an advisory practice worth?

Books under ~$200M AUM are priced on recurring revenue (2025 average 3.27x); larger businesses are priced on EBITDA (6 to 14x, averaging ~10x). At a 30% profit margin, both lenses reach the same number.

Who buys advisory practices?

Peers and third-party buyers, internal successors, PE-backed aggregators, and direct private equity. More enterprise value means more buyers competing and better terms.

What lowers a practice's value?

Client concentration, founder dependency, commingled financials, an aging client base, long-term obligations like leases, and unsigned team agreements.

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