With industry consolidation accelerating and private equity firms actively seeking quality acquisitions, understanding how to increase your firm’s value has never been more critical.

Many RIA firm owners focus solely on growing AUM, missing key opportunities to enhance their firm’s market value. By implementing the right strategies, you can significantly boost your firm’s worth while building a more sustainable business. Here’s your roadmap to increasing your firm’s value:

1. Start with a Professional Valuation

You can’t improve what you don’t measure. Getting an annual professional valuation isn’t just about knowing your number—it’s about understanding the levers that drive your firm’s worth.

Start by determining the right type of valuation for your firm. There are a variety to choose from, but the two most common for financial services businesses are market-based and income-based valuations. Each method has advantages and disadvantages, which you can explore in more depth here. The valuation provider you choose will help you determine which method is appropriate for your business.  

When selecting a valuation provider, look for expertise in the RIA space. They should use a methodology that considers both quantitative factors (revenue, profit margins, AUM) and qualitative elements (client demographics, team structure, technology infrastructure).

The valuation process will reveal your firm’s strengths and weaknesses, providing a clear baseline for improvement. This insight is invaluable for making strategic decisions about where to invest time and resources.

Take our quiz: Which Valuation Package Is Right For Me?

2. Prioritize Revenue Growth 

The industry benchmark for revenue growth is approximately a 10.5% CAGR, but simply matching this isn’t enough to stand out. 

Revenue sources and growth rates are also important. Consistent growth in recurring revenue is one differentiating factor in firms receiving above-average valuations. Industry data consistently shows that firms growing faster than market average are more attractive to buyers and tend to command higher multiples. This makes sense: acquirers are buying future cash flows, and demonstrated ability to grow organically is a strong predictor of future success. 

Look beyond market-correlated growth—true organic growth comes from:

• Systematic client acquisition strategies
• Expanding wallet share with existing clients
• Developing new revenue streams
• Targeting higher-value client segments

3. Optimize Your Profit Margins

Top-line growth matters, but bottom-line performance is crucial for valuation. Focus on:

• Streamlining operational processes
• Implementing automation where possible
• Reducing unnecessary overhead
• Maintaining quality while increasing efficiency

The key is finding the sweet spot between cost control and service excellence. Don’t slash expenses at the peril of client satisfaction or team morale—instead, look for smart ways to improve efficiency while enhancing service delivery.

4. Elevate the Client Experience

A stellar client experience translates directly to firm value through higher retention rates and referrals. Modern clients expect more than just annual reviews. Create a comprehensive client experience that includes:

• Proactive communication strategies
• Personalized touch points throughout the year
• Regular feedback collection and implementation
• Value-added services beyond investment management

Technology also plays a critical role in the client experience, from making it easy for clients to access documents and see progress toward goals to creating efficiencies in your workflows so you can spend more time building relationships. Remember: happy clients are your best source of referrals and your strongest defense against competitor poaching.

5. Fortify Your Team Structure

Employee retention is arguably as important to firm value as client retention. Research indicates replacing an employee can cost 6-9 months’ of that employee’s salary. And beyond the obvious expense, turnover disrupts client relationships, institutional knowledge, and team morale. 

By contrast, tenured employees can become invaluable assets that directly enhance your firm’s market value by building client relationships that boost retention rates, developing specialized expertise that differentiates your firm, and creating operational efficiencies that improve profit margins. 

Lay the groundwork for employee satisfaction by building and fortifying a formalized team structure, which helps everyone understand their roles and responsibilities, as well as the impact they have on the firm as a whole. Key elements include:

• Clear organizational hierarchy and career paths
• Documented processes and procedures
• Regular professional development opportunities
• Performance-based compensation models
• Equity participation plans for key employees

Consider moving away from the traditional “eat what you kill” model toward a more team-based approach. This shift can dramatically increase your firm’s value by creating a more sustainable business model less dependent on any individual.

6. Develop Clear Competitive Advantages

Generic financial planning services won’t command premium valuations. To stand out to potential buyers, consider narrowing your focus and growing your expertise in serving a well-defined niche.

It’s also important to diversify your client base, with a particular focus on cultivating relationships with younger clients and the next generation. A client base heavily weighted toward retirees can actually decrease your firm’s value, while strong relationships with wealth-accumulating professionals and their families can significantly enhance it.

Build Value Over Time

These improvements take time to implement and even longer to impact your valuation. But by systematically addressing each area, you’ll build a more valuable—and ultimately more sustainable—advisory business.

The most successful firms regularly revisit these areas, making incremental improvements that compound over time. Start with your annual valuation, then methodically work through each element, measuring progress and adjusting course as needed.

Your firm’s value isn’t just about today’s numbers—it’s about building an enterprise that will thrive well into the future. By focusing on these six areas, you’re not just increasing your firm’s worth; you’re creating a legacy that will benefit your team, your clients, and ultimately, your own financial future.

Whether you’re a boutique RIA or an enterprise firm, SRG is here to support you on your path. Check out more great resources in our resource library here.